Senior Product Designer

David Rodri­guez

Barcelona raised, Berlin based. Eight years of experience across banking, fitness, streaming and food tech.

Available for work
Berlin, Germany
Awwwards Young Jury

Selected Projects

Work

01

NeoTaste / 2025 - 2026

Turning free trial users into
loyal members

Retention Gamification
+22% Trial-to-paid
conversion uplift
~48% Quest completion rate
Quest System case study cover
02 Work in progress

NeoTaste / 2025 - 2026

Finding the right incentive to double referral volume

Growth A/B Testing
+148% Total referral
volume growth
5.2% Final referral rate
(was 2.1%)
Referral A/B Test case study cover

Looking for more?

More work from my time at Gymondo is available as a PDF, including a conversion project and a retention feature.

View PDF

My story

About

Eight years in product design, working from Barcelona agencies to Berlin startups. I've designed for banks, fitness platforms, a streaming service and a food tech app with over 2 million users.

My process is research-first. I want to understand why users behave the way they do before I open Figma.

I own the full design scope, from early research to shipped components. I like working in teams where decisions get debated properly, not just handed down.

Since 2018, I've served on the Awwwards Young Jury, which keeps me honest about craft quality across the industry.

View CV

Experience

  • NeoTaste Product Designer
    2025 - Now
  • Zattoo Product Designer
    2023 - 2025
  • Gymondo Senior UI/UX Designer
    2019 - 2022
  • VASS × CaixaBank UI/UX Designer
    2017 - 2019
  • SEAT UI/UX Designer
    2016
  • Lafosca · Mobile Jazz Junior UI Designer
    2015 - 2016

Awards

  • Best Mobile Banking App, Western Europe Global Finance
    Sep 2018
  • Best Mobile Tech Project The Banker Tech Project Awards
    Oct 2018
  • Best Project - Innovative Touchpoints & Connected Services BAI Global Innovation Awards
    Oct 2018
  • Silver - Digital New Service or Application London Design Awards
    Nov 2018

Skills

Systems Thinking Design Systems 0→1 Product Work Cross-functional Data-informed Design Prototyping A/B Testing Research & Synthesis Best Slack Memes Stakeholder Alignment Design × Engineering AI-assisted Workflows Product Strategy Good Vibes

Get in touch

Say hi! Let's talk

dvd.rod@proton.me

Berlin, Germany

Email LinkedIn Dribbble Gumroad

© 2026 David Rodriguez · Senior Product Designer